So — apps,
basically.
Small mobile utilities. Fewer features than you might expect. Slower releases than the market prefers. Built when the work says it is ready.
Fewer features. Scope reduction is not a failure of ambition — it is the result of testing against real use. What remains is what held up.
Slower releases. The last 10% of a tool is where most of the signal lives. We aim to spend time there rather than rush past it toward a launch date.
Measure twice, ship once. A tool that ships before it is ready costs more to fix than it saved to release. We hold the release until the calibration is complete.
Real use is the only instrument. Internal testing is a proxy. The actual instrument is someone using the tool in a context we did not design for. We build so that moment goes well.
Get in touch
tiitkaru@tlginterior.comWe are open to conversations about the utility space and the craft of building small focused software. We are not looking for feature requests, investment pitches, or outsourced work. If you are building something in an adjacent space and want to compare notes, that is a good reason to write.